Apart from having the benefits of increased engagement and shares, there are three vital reasons for including multimedia content on your website. It raises the time spent on your site, benefits your SEO and allows you to optimize your branding.
Multimedia Increases Time Spent On Your Site
This is the era of fast cars, fast internet speeds, audio books and people with little attention spans. The internet has fully altered the way we think. By considering this fact, writers, journalists, as well as bloggers have modified their writing to compensate for this shift. No matter how perfectly or long the content is written, without multimedia visitors won’t spend much of their time on your website.
Multimedia Optimizes On-Page SEO
At the time of crawling through the content, the search engine tries to find out the keywords and key phrases that increase the ranking. It is necessary to put metadata for every element that is being uploaded, including both images as well as videos. Make sure that the image is optimized perfectly and the video loads swiftly or else it would affect the ranking in the search result. Name your files without fail as using a naming convention can be relevant to the file as well as easy to promote the page or post.
Multimedia Yields Stronger Branding
Putting multimedia to your website is the best way of receiving more viewers and developing your brand. These days, people have turned visual. As video is one of the most famous multimedia choices, blogs and websites provide an even wide variety of digital media, such as audio and slideshows, and they even get more engagement. Truthfully, now you cannot properly position your brand without including audio, video and supporting images to create brand awareness. Building your brand would need the use of every multimedia asset available to you.
Types of multimedia
Images: Images are easy to share and can also spice up the content. Imagine there is a cooking blog but without any images. It’s quite boring to visualize it. Tutorials and blogs are always preferred to be shared with images. As images give a better visual direction for those who navigate their way towards the product or service. The possibility of being shared and seen increases if the images uploaded are of high quality.
Slideshows: Slideshows allows you to feature different images, videos and in fact audios too. A properly organized slideshow has a visual impact and can make visitors completely engaged on the blog or site.
Videos: The chances of video content rises as compared to that of text to appear on first page of search engine. Moreover, simply having the word “video” increases click through rate by approximately 55%. It is the simplest way to make the content appealing and shareable. People will all time prefer watching an online video tutorial rather than reading the manual.
Podcasts: These are some other option for engaging the people that can be a complementary resource. Making a weekly or monthly podcasting event can give a statistics of the fans that will come to you for your product.
Try to maintain a consistency with your multimedia branding, as good SEO optimization requires constant effort and a well-built editorial strategy.