Advanced Certificate in Digital Marketing & Online Public Relations

Expand Your Expertise in the Tools, Tactics and Best Practices of Digital Marketing-100% Online

Thane is one of the most developing cities that have already made its own challenges. We have been chosen by many popular bloggers as best mark all over India. Whilst everything seems so perfect in the city, what if someone needs to apply some digital marketing strategies in his business? Or what if one wants to make his career by learning Digital Marketing Courses in Thane? Universal Computer Art, one of the valuable digital marketing institutes in India, has stepped in your city to boom with all the digital marketing digital Marketing Training Institute in Thane.

So, if you are searching for a suitable digital marketing training institute in Thane then you have landed up on the correct place. Universal Computer Art is a dynamic team of professionals consisting of Google Certified industry experts to offer you with immense knowledge of all the digital marketing protocols that can assist you to bridge the gap between your education and career. Yes, you are offered with 100% job assistance at a minimal cost you would ever find. It helps to target 3+ billion internet users and to earn a 6 figure salary. Doesn’t it seem like a fantasy come true?  Well, you may find institutes providing digital marketing courses in Thane but we ensure that you would never be disappointed once you join us.

Furthermore, Universal Computer Art provides you classroom training in a soothing environment where you can easily interact with the teaching faculty if you come up with any doubt while learning. You get a free demo lecture so that you can decide whether it makes up to your expectation or not. You get to learn in an interactive classroom training by Google certified Industry professionals. We offer the most affordable digital marketing course fees in Thane.

If you have any doubt regarding course content, timings, fees, faculty, etc., you may contact us anytime on the number given on the websites. Or, just enroll with us on the given form.

Learning Modes

Class Room based : The Advance Certification in Digital Marketing & online PR by Universal Computer Art offers you great resources and access to the finest facilities. With some of Mumbai’s leading Digital Marketing practitioners, our teaching team will deliver a rigorous program shaping you as a modern-day marketer. Our teaching methodology includes: Lectures, Case Studies, Group Sessions, Tutorials, Workshops, Revision (Online training).

Duration: 3 Months | Project: 2 Weeks

Module 1 :- Understanding Search Engines

  • Classification of Search Engines
  • How Search Engines Rank Pages
  • Top Crawler Based Search Engines
  • Page Rank
  • Alexa Rank
  • Google Dance
  • Golden Rule (SEO is done to web page and not website)
  • Google Sandbox
  • Hilltop Algorithm
  • What is Search Engine’s Algorithms

Module 2 :- Keyword Research with Google Keyword Planner

  • Niche Audience
  • Getting Suggestions
  • Daily World Search
  • Competition
  • K.E.I (Keyword Effectiveness index)
  • Assignment

Module 3 :- Selection of Domain Name

  • How to Select a Domain Name
  • Keyword Specific URL
  • Use of Hyphens
  • Inner Pages URL
  • Domain Preference

Module 5 :- On Page Optimization Concepts

  • What is On-Page Optimization
  • Page Naming {URL Structuring} and Folder Naming
  • Title Tag Creation
  • Meta Tags Creation
  • Heading Tags Importance
  • Bold Tags
  • Anchor Text
  • Important Factors for Keywords
    Keyword Density
    Internal Linking Stucture
    Page Segmentation
  • Headings Tags {H1 to H6}
  • Image Tag and it’s Attributes
  • Optimizing Layout of your pages
  • HTML Validation using W3C
  • Sitemaps Importance and Creation
  • Robots.txt use & creation
  • Page Speed Optimization Tool
  • SEO Sheet Creation & Execution
  • Handling Canonicalization Issues
  • hCard Integration
  • Redirects

Module 6 :- SEO for Ecommerce & International SEO

  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • The technical components of ecommerce
  • Exploring ecommerce information architecture
  • Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  • Adapting ecommerce websites for international audiences
  • Understanding cultural aspects of international SEO
  • Optimizing technical content for international audiences
  • Building links for an international audience

Module 4 :- Content Writing – Heart of SEO

  • What is Content Writing?
  • SEO Friendly Content Writing for Website
  • Keyword Specific Content
    Product Description & Review Writing
  • Fresh Content
  • No Duplication
  • No keyword Stuffing
  • Keyword Density, Frequency & Prominence
  • Google Panda, Penguin & Humming Bird

a) Content Marketing: Blogs

  • The benefits of blogging
  • Choosing a blogging platform
  • Designing a blog
  • Working with contributors
  • Writing blog posts
  • Promoting a blog
  • Measuring the performance of a blog

b) Content Marketing: Newsletters, eBooks, Slides & Photos, Social Media

  • What’s content marketing?
  • Understanding the power of social media as a platform
  • What are the four types of content for social media?
  • Distributing content on social media
  • Measuring success
  • Tips for great content marketing with social media

c) Writing Press Releases

  • Picking a topic
  • Defining your who, what, where, when, and how
  • Writing a title
  • Writing a quote
  • Writing the body copy
  • Distributing a press release

d) Writing Ad Copy

  • Writing relevant, eye-catching ads
  • Defining your goals and metrics for each campaign
  • Writing ad copy for different media types
  • Understanding your audience
  • Using personas in ad copywriting
  • Avoiding passive voice
  • Including a call to action

Module 7 :- Google & Yahoo Webmasters Tools

  • Site Configuration, Geographic Targeting & Setting
    Structuring data
  • Health : Crawl Errors, Crawl Stats, Blocked URLs, Fetch as Google, Index Status & Malware.
  • Traffic : Search Quires, Link to your site, Internal Links
  • Optimization : Sitemaps, Remove Urls, HTML & Content Keywords
  • Site Performance: PageSpeed Insights,
  • Assignment

Module 8 :- Off Page Optimization

  • Basics of Off Page Optimization
  • Factors for Off Page Optimization
  • Link Building Strategies
  • Traffic Building Strategies
  • Search Engine Submission
  • Directory Submissions
  • Article Submissions
  • Press Releases
  • Yahoo! Answers and SEO
  • Social Bookmarking
  • Video Submissions
  • Classified Posting
  • Forums Posting and Signatures
  • Search Operators
  • Link Wheel
  • Hubpages Creation
  • Squidoo Lens Creation
  • Assignment

Module 9 :- Creating Blog with WordPress & Blogger

  • Why blog for business?
    Picking a platform
    Design your Blog
  • Blogs  Commenting
    Permalink Generator
  • Guest Blogging
  • Add a Gadget
  • Blog Submissions and Reviews
  • RSS Feeds Submissions
  • Assignment

Module 10 :- Local Search Google +

  • Understanding Google+ Local Search
  • Setting up and optimizing Google+ Local
  • Getting more reviews for your business
  • Optimizing your website for local search
  • Google Plus Posts and Photos
  • Google Plus Circles and Communities
  • Google Hangouts
  • Google Plus for Business
  • Assignment

Module 11 :- Types of SEO

  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO
  • What to do if your site has been penalized?

Module 12 :- Reporting and Management Tools (Google Analytics)

  • Introduction to Google Analytics & Pyramid Model
  • Installing Google Analytics on the Website
  • Visitors – Unique visitors, Geographic and language information
  • Traffic Sources- Direct, referring, and search traffic
  • Site Usage
  • Geographic Analysis, & Technical reports
  • Content Analysis.
  • Pages and Landing Pages.
  • Website traffic-Measurement, Goal and Event tracking.
    Analytics Terminology.
  • Google Analytics Certification.

Module 13 :- Pay Per Click Marketing (Google AdWords & Bing)

  • Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising
  • Introduction to Paid Advertising Services
  • How Google AdWords & Bing works
  • How to set up an effective Google Adwords  & Bing Campaign
  • Using professional tools to pick the right keywords for success
  • Analysing your market online
  • How to write effective Adword Ad copy
  • How to set budgets
  • How to set up a locally targeted campaign
  • Improving your Click Through Rate (CTR)
  • Landing pages for success
  • Managing Your Campaigns on an ongoing basis
  • Advanced Keyword Research
  • How to see what the competition is bidding on
  • Writing even more compelling ads
  • Advanced Campaign Optimization
  • Creating Reports
  • Automating Report Generation
  • A/B Testing
  • Why CTR is Important
  • Improving CTR
  • Regional Targeting
  • Keyword Bracketing
  • Using the Google Keyword Tool
  • Understanding My Client Center  (MCC)
  • Assignment

Module 14 :- Google Tag Manager

  • Creating an account and container
  • Installing containers
  • Using built-in tags from Analytics, ClickTale, and other services
  • Working with variables
  • Firing events with triggers
  • Creating versions
  • Using custom tags
  • Implementing a data layer

Module 15 :- Email Marketing

  • What is Email Marketing?
  • Creating optimized campaigns
  • How to measure success?
  • Managing your database
  • Best practice case studies
  • Choosing 3rd Party Email Providers

Learning MailChimp

  • Setting up a free MailChimp account
  • Adding and importing subscribers
  • Working with email templates
  • Sending your first email campaign with MailChimp
  • Viewing reports
  • Adding a signup form to your website
  • Managing subscriber lists
  • Improving your click and open rates
  • Upgrading to a paid MailChimp account

Module 16 :- Digital Marketing Stratgey

  • Overview of integrated marketing plans
  • Choosing the best digital marketing channels
  • Creating an integrated digital marketing plan
  • Costing and resourcing internet plans
  • Aligning business objectives, strategy and tactical solutions

Module 17 :- Social Media Marketing (Facebook, Twitter, LinkedIn, Pinterest, Instagram & Google+ ) Trends and Methodologies

  • Establishing goals for social media marketing
  • Writing for the social web
  • Listening and researching online conversations
  • Publishing a business blog to boost your online visibility
  • Tips for building visibility of your social networking profiles
  • Attract leads, boost sales & retain customers through social networks

Module 18 :- Facebook Marketing: Advertising

  • What is social media marketing?
  • Comparing Facebook and Twitter
  • Creating a brand presence
  • Defining your objective
  • Writing tweets and using retweets
  • Adding media and hashtags
  • Attracting followers on different platforms
  • Writing engaging Facebook posts
  • Reviewing Facebook and Twitter analytics
  • Understanding Facebook ad types
  • Setting up an advertising account with Facebook
  • Identifying and targeting your primary audience
  • Choosing a budget
  • Writing Facebook ads
  • Boosting page posts
  • Creating and scheduling reports
  • Improving ad performance
  • Understanding Facebook’s ad policies
  • Social Media Plugins.

Module 19 :- Twitter Essential & Advertising

  • Understanding Twitter and microblogging
  • Finding friends by searching your contacts
  • Creating and viewing your Twitter profile
  • Composing a tweet
  • Creating a Twitter poll
  • Using hashtags
  • Deleting, pinning, and sharing tweets
  • Navigating an individual tweet
  • Interacting with tweets and users
  • Exploring Twitter settings
  • Creating a Twitter Moment
  • Twitter ad types and Twitter Card types
  • Creating a Twitter profile
  • Targeting an audience
  • Setting up bidding
  • Creating a campaign
  • Creating promoted tweets
  • Scheduling tweets
  • Including photos and video in tweets
  • Viewing reports.

Module 20 :- LinkedIn For Business

  • Creating an effective LinkedIn profile
  • Configuring a public profile and profile URL
  • Finding and adding connections
  • Exploring messages
  • Navigating LinkedIn Groups
  • Following companies and influencers
  • Exploring the feed
  • Publishing articles
  • Configuring privacy settings
  • Exploring account types

Module 21 :- Pinterest for Business

  • How to pin
  • Researching customers on Pinterest
  • Creating a Pinterest plan
  • Creating a pinnable website
  • Opening a business Pinterest account
  • Linking to other social networks
  • Following other pinners
  • Crafting good pin descriptions
  • Creating article- and product-rich pins
  • Measuring Pinterest success with analytics.

Module 22 :- Instagram for Business

  • Business opportunities on Instagram
  • Brainstorming content ideas
  • Developing a posting schedule
  • Optimizing your Instagram profile
  • Uploading photos and video
  • Interacting with the Instagram community
  • Using Instagram stories
  • Using business-appropriate filters and hashtags
  • Embedding Instagram photos and badges.

Module 23 :- Preparation of Global Certifications
Google Certification:

  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising
  • Google Analytics Individual Qualification (IQ).

BING Certification :

  • Microsoft Bing Ads

Facebook Certification (Paid)

Module 24 :- Lead Generation

  • Setting goals & Identifying funnel stages
  • Deciding on an approach
  • Building a lead generation plan and a team
  • Publishing engaging content
  • Creating an SEO & SEM strategy
  • Creating compelling offers and calls to action
  • Optimizing landing pages
  • Using paid ads and direct mail
  • Generating leads with blogs and social media
  • Developing databases
  • Making the purchase process clear and simple
  • Measuring campaign effectiveness.

Module 25 :- Affiliate Marketing

  • Affiliate Marketing tracking
  • Affiliate networks
  • Affiliate Marketing SWOT
  • Choosing a suitable affiliate
  • How to drive traffic using Affiliate Marketing
  • How Affiliate Marketing differs from banner advertising
  • Cost per Acquisition marketing
  • Examples of successful campaigns and case studies

Module 26 :- Video Marketing

  • How digital video works?
  • Setting your objectives for developing your video implementation
  • Viral’ video and how this works
  • User generated content and how you can take part.

Module 27 :- Mobile Marketing

  • The development of Mobile Marketing
  • Various forms of mobile marketing
    Identifying and understanding your audience on mobile
  • Geo-targeting your campaign for smart phones
  • How are consumers using mobile marketing?
  • Examples and case studies.

Module 28 :- Digital Display (Banner)Advertisement

  • Display Advertising Overview
  • Summary of top advertisers
  • Overview of advertising industry
  • Banner types and sizes
  • Advertising rates and revenues
  • Cost per click
  • Cost per impression
  • Developing your campaigns
  • Flash, multimedia & interactive advertising
  • Tracking, Metrics and Measuring
  • Case studies
  • Getting better results
  • Maximizing revenues
  • Ad creative and ad copy.

Module 29 :- Learning Google AdSense

  • Understanding ad networks and AdSense’s limitations
  • Learning which situations are best for using AdSense
  • Setting up an AdSense account
  • Creating new ad units
  • Displaying ads on a website
  • Configuring channels and ad styles
  • Allowing and blocking ads
  • Reviewing the AdSense dashboard
  • Running AdSense reports and custom reports
  • Exporting data
  • Reviewing payee and account settings
  • Downloading the AdSense mobile app.

Module 30 :- Online PR & Brand Reputation

  • How to develop an online press release?
  • How to monitor and measure your online brand and reputation
  • Measuring the success of your online PR
  • Case studies and best practice examples of online PR

Module 31 :- Building an Integrated Online Marketing Plan

  • Assessing your resources and budget
  • Developing your brand’s narrative
  • Segmenting by location
  • Segmenting by demographics
  • Segmenting by usage or other behavior
  • Why segmenting is important
  • Creating and using customer personas.
  • Avoiding mixing mediums
  • Marketing via search, email, and blog posts
  • Reaching fans on social media
  • Integrating video
  • Researching the market
  • Publishing content
  • Reviewing your success

Module 32 :- SEO & SMO Tools

  • Check Ranking
  • Site Quality Check
  • Back link Check
  • W3C Validator
  • RSS Feedburner
  • Duplicate Content Checker
  • Keyword density
  • Pagerank Checker
  • SEO Reports Creation
  • Introduction of Onlywire

Module 33 :- Interview Preparation & Project

  • Interview Preparation
  • Online Business Opportunities.
  • Case Studies
  • Live Projects.