Search Engine Optimization (SEO) Course

Our SEO training programs are designed by well known SEO professionals who will teach you the most effective SEO techniques so that you can enhance the rankings and increase traffic as well sales performance of your web site. We offer quality SEO training which is imparted by dynamic and ingenious SEO specialists.

Our SEO training is assured to make you feel much more confident than ever before about your SEO skills. We provide you actual hands on experience about SEO activities. The training programs are created to be participative, interesting, and practical.
Our SEO Training Course includes complete knowledge of SEO strategies, tips and tricks. We will be teaching you each and everything about good website structure, keyword choices, Meta data, On-page and Off-page optimization. You will also learn advanced search engine optimization techniques like how to design search engine friendly architecture and resolve content management issues. Unlike other companies, we also give you insights about debated topics like search engine spam and how you can efficiently optimize a site without being banned.

Whether you have your own online business or you are an aspiring SEO expert, we have SEO Training courses in Thane which are made to suit the learning requirements of every individual and also guide you with the SEO techniques. By learning Search Engine Optimization, you can boost your online business worldwide. There is a vast scope for Search Engine Optimizer in India and abroad. After completing your SEO course and training you can get hired by any renowned SEO company. You can also get hired by number of companies who are into online business & who need a permanent SEO employee.

Job Opportunities :
  • Digital Marketing Analyst
  • Internet Marketing Consultant
  • Web Marketing Analyst
  • Social Media Expert
  • Online Marketing Executive
  •  Marketing Campaign Manager
  • Web Marketing Advisor
  • Online Marketing Manager
Course Features :
  • Work on Live projects.
  • Get assistance in certification programs.
  • Learn from industry experts.
  • Get 100% job assistance till you land a job.
  • 80% practical and 20% theory.
Duration: 2 Months | Project: 2 Weeks

Module 1 :- Understanding Search Engines

  • Classification of Search Engines
  • How Search Engines Rank Pages
  • Top Crawler Based Search Engines
  • Page Rank
  • Alexa Rank
  • Google Dance
  • Golden Rule (SEO is done to web page and not website)
  • Google Sandbox
  • Hilltop Algorithm
  • What is Search Engine’s Algorithms

Module 2 :- Keyword Research with Google Keyword Planner

  • Niche Audience
  • Getting Suggestions
  • Daily World Search
  • Competition
  • K.E.I (Keyword Effectiveness index)
  • Assignment

Module 3 :- Selection of Domain Name

  • How to Select a Domain Name
  • Keyword Specific URL
  • Use of Hyphens
  • Inner Pages URL
  • Domain Preference

Module 5 :- On Page Optimization Concepts

  • What is On-Page Optimization
  • Page Naming {URL Structuring} and Folder Naming
  • Title Tag Creation
  • Meta Tags Creation
  • Heading Tags Importance
  • Bold Tags
  • Anchor Text
  • Important Factors for Keywords Keyword Density Internal Linking Stucture Page Segmentation
  • Headings Tags {H1 to H6}
  • Image Tag and it’s Attributes
  • Optimizing Layout of your pages
  • HTML Validation using W3C
  • Sitemaps Importance and Creation
  • Robots.txt use & creation
  • Page Speed Optimization Tool
  • SEO Sheet Creation & Execution
  • Handling Canonicalization Issues
  • hCard Integration
  • Redirects

Module 6 :- SEO for Ecommerce & International SEO

  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • The technical components of ecommerce
  • Exploring ecommerce information architecture
  • Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  • Adapting ecommerce websites for international audiences
  • Understanding cultural aspects of international SEO
  • Optimizing technical content for international audiences
  • Building links for an international audience

Module 4 :- Content Writing – Heart of SEO

  • What is Content Writing?
  • SEO Friendly Content Writing for Website
  • Keyword Specific Content Product Description & Review Writing
  • Fresh Content
  • No Duplication
  • No keyword Stuffing
  • Keyword Density, Frequency & Prominence
  • Google Panda, Penguin & Humming Bird

a) Content Marketing: Blogs

  • The benefits of blogging
  • Choosing a blogging platform
  • Designing a blog
  • Working with contributors
  • Writing blog posts
  • Promoting a blog
  • Measuring the performance of a blog

b) Content Marketing: Newsletters, eBooks, Slides & Photos, Social Media

  • What’s content marketing?
  • Understanding the power of social media as a platform
  • What are the four types of content for social media?
  • Distributing content on social media
  • Measuring success
  • Tips for great content marketing with social media

c) Writing Press Releases

  • Picking a topic
  • Defining your who, what, where, when, and how
  • Writing a title
  • Writing a quote
  • Writing the body copy
  • Distributing a press release

d) Writing Ad Copy

  • Writing relevant, eye-catching ads
  • Defining your goals and metrics for each campaign
  • Writing ad copy for different media types
  • Understanding your audience
  • Using personas in ad copywriting
  • Avoiding passive voice
  • Including a call to action

Module 7 :- Google & Yahoo Webmasters Tools

  • Site Configuration, Geographic Targeting & Setting
    Structuring data
  • Health : Crawl Errors, Crawl Stats, Blocked URLs, Fetch as Google, Index Status & Malware.
  • Traffic : Search Quires, Link to your site, Internal Links
  • Optimization : Sitemaps, Remove Urls, HTML & Content Keywords
  • Site Performance: PageSpeed Insights,
  • Assignment

Module 8 :- Off Page Optimization

  • Basics of Off Page Optimization
  • Factors for Off Page Optimization
  • Link Building Strategies
  • Traffic Building Strategies
  • Search Engine Submission
  • Directory Submissions
  • Article Submissions
  • Press Releases
  • Yahoo! Answers and SEO
  • Social Bookmarking
  • Video Submissions
  • Classified Posting
  • Forums Posting and Signatures
  • Search Operators
  • Link Wheel
  • Hubpages Creation
  • Squidoo Lens Creation
  • Assignment

Module 9 :- Creating Blog with WordPress & Blogger

  • Why blog for business? Picking a platform Design your Blog
  • Blogs  Commenting Permalink Generator
  • Guest Blogging
  • Add a Gadget
  • Blog Submissions and Reviews
  • RSS Feeds Submissions
  • Assignment

Module 10 :- Local Search Google +

  • Understanding Google+ Local Search
  • Setting up and optimizing Google+ Local
  • Getting more reviews for your business
  • Optimizing your website for local search
  • Google Plus Posts and Photos
  • Google Plus Circles and Communities
  • Google Hangouts
  • Google Plus for Business
  • Assignment

Module 11 :- Types of SEO

  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO
  • What to do if your site has been penalized?

Module 12 :- Reporting and Management Tools (Google Analytics)

  • Introduction to Google Analytics & Pyramid Model
  • Installing Google Analytics on the Website
  • Visitors – Unique visitors, Geographic and language information
  • Traffic Sources- Direct, referring, and search traffic
  • Site Usage
  • Geographic Analysis, & Technical reports
  • Content Analysis.
  • Pages and Landing Pages.
  • Website traffic-Measurement, Goal and Event tracking.
    Analytics Terminology.
  • Google Analytics Certification.

Module 13 :- Pay Per Click Marketing (Google AdWords & Bing)

  • Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising
  • Introduction to Paid Advertising Services
  • How Google AdWords & Bing works
  • How to set up an effective Google Adwords  & Bing Campaign
  • Using professional tools to pick the right keywords for success
  • Analysing your market online
  • How to write effective Adword Ad copy
  • How to set budgets
  • How to set up a locally targeted campaign
  • Improving your Click Through Rate (CTR)
  • Landing pages for success
  • Managing Your Campaigns on an ongoing basis
  • Advanced Keyword Research
  • How to see what the competition is bidding on
  • Writing even more compelling ads
  • Advanced Campaign Optimization
  • Creating Reports
  • Automating Report Generation
  • A/B Testing
  • Why CTR is Important
  • Improving CTR
  • Regional Targeting
  • Keyword Bracketing
  • Using the Google Keyword Tool
  • Understanding My Client Center  (MCC)
  • Assignment

Module 14 :- Google Tag Manager

  • Creating an account and container
  • Installing containers
  • Using built-in tags from Analytics, ClickTale, and other services
  • Working with variables
  • Firing events with triggers
  • Creating versions
  • Using custom tags
  • Implementing a data layer

Module 15 :- Preparation of Global Certifications.
Google Certification :

  • Search Advertising
  • Display Advertising
  • Google Analytics Individual Qualification (IQ).

BING Certification :

  • Microsoft Bing Ads

Module 16 :- SEO & SMO Tools.
Google Certification :

  • Check Ranking
  • Site Quality Check
  • Back link Check
  • W3C Validator
  • RSS Feedburner
  • Duplicate Content Checker
  • Keyword density
  • Pagerank Checker
  • SEO Reports Creation
  • Introduction of Onlywire

Module 17 :- Interview Preparation & Project

  • Interview Preparation
  • Online Business Opportunities.
  • Case Studies
  • Live Projects.