Module 1 :- Introduction

• Introduction to Search Engine Optimisation
• Introduction to Search Engine Results Page
• Introduction to Internet Marketing (SEM and SMO)
• Importance of SEO, SEM and SMO

Module 2 :- Research

• Keywords and key phrase research
• Exhaustive research about high ranking copy
• Domestic, national and international competition analysis
• Perform Keyword Analysis targeting Potential customers
• Competitor benchmarking techniques and tools
• Selecting best performing keywords

Module 3 :- Writing on New Media

• Domestic, National and international business
• Writing for blogs, websites, social media, video scripts, promotional pages, promotional websites, online banners, landing pages, brochures, advertisements, mobile applications, mailers, landing pages and newsletters.
• Write posts, articles, press releases, On-page matter, Off-page matter, punch lines
• Importance and relevance of each medium
• Study RSS and Online PR Syndication
• Case-study examination
• Live Online Assignment

Module 4 :- Content Management

• Formulating effective Content Strategy
• Incorporating Keywords with unique formulation
• Examine Keyword Stuffing and trends
• Review for plagiarised and copyright content
• Revamp existing matter by rewriting essential areas of content
• Create effective content towards potential visitors to obtain immediate action
• Study and implement high performing techniques for better ranking
• Case Study Analysis
• Project Assignment

Module 5 :- On-page and Off-page Optimisation

• Basics of On-page Optimisation and its importance, benefits, relevance
• Perceptive on various HTML Tags such as Title Tags, Meta Descriptions, Header Tags etc.
• Optimising website metadata to advance search and social performance
• Basics of Off-page Optimisation and its importance, benefits, relevance
• Link building, article submissions, keyword submissions, internal and external links, etc.
• Difference between on-page and off-page content generation
• Case Study Analysis
• Real-Time Assignment with clients

Module 6 :- Measuring Success

• Measuring SEO copywriting success with keyword rankings
• Analyze Links, Websites and Keywords
• Study Web Analytics: Google Analytics, Webmaster Central and Website Optimizer
• Evaluate Social Media Impact
• Study Ways to measure success, improve effectiveness and develop better future campaigns.
• Assignment

Module 7 :- Content Writing – Heart of SEO

• What is Content Writing?
• SEO Friendly Content Writing for Website
• Keyword Specific Content Product Description & Review Writing
• Fresh Content
• No Duplication
• No keyword Stuffing
• Keyword Density, Frequency & Prominence
• Google Panda, Penguin & Humming Bird

Module 8 :- Content Marketing: Blogs

• The benefits of blogging
• Choosing a blogging platform
• Designing a blog
• Working with contributors
• Writing blog posts
• Promoting a blog
• Measuring the performance of a blog

Module 9 :- Content Marketing: Newsletters, eBooks, Slides & Photos, Social Media

• What’s content marketing?
• Understanding the power of social media as a platform
• What are the four types of content for social media?
• Distributing content on social media
• Measuring success
• Tips for great content marketing with social media

Module 10 :- Writing Press Releases

• Picking a topic
• Defining your who, what, where, when, and how
• Writing a title
• Writing a quote
• Writing the body copy
• Distributing a press release

Module 11 :- Writing Ad Copy

• Writing relevant, eye-catching ads
• Defining your goals and metrics for each campaign
• Writing ad copy for different media types
• Understanding your audience
• Using personas in ad copywriting
• Avoiding passive voice
• Including a call to action

Module 12 :- Interview Preparation & Project

• Interview Preparation
• Online Business Opportunities.
• Case Studies
• Live Projects.