Module 1 :- Understanding Search Engines

• Classification of Search Engines
• How Search Engines Rank Pages
• Top Crawler Based Search Engines
• Page Rank
• Alexa Rank
• Google Dance
• Golden Rule (SEO is done to web page and not website)
• Google Sandbox
• Hilltop Algorithm
• What is Search Engine’s Algorithms

Module 2 :- Keyword Research with Google Keyword Planner

• Niche Audience
• Getting Suggestions
• Daily World Search
• Competition
• K.E.I (Keyword Effectiveness index)
• Assignment

Module 3 :- Selection of Domain Name

• How to Select a Domain Name
• Keyword Specific URL
• Use of Hyphens
• Inner Pages URL
• Domain Preference

Module 5 :- On Page Optimization Concepts

• What is On-Page Optimization
• Page Naming {URL Structuring} and Folder Naming
• Title Tag Creation
• Meta Tags Creation
• Heading Tags Importance
• Bold Tags
• Anchor Text
• Important Factors for Keywords Keyword Density Internal Linking Stucture Page Segmentation
• Headings Tags {H1 to H6}
• Image Tag and it’s Attributes
• Optimizing Layout of your pages
• HTML Validation using W3C
• Sitemaps Importance and Creation
• Robots.txt use & creation
• Page Speed Optimization Tool
• SEO Sheet Creation & Execution
• Handling Canonicalization Issues
• hCard Integration
• Redirects

Module 6 :- SEO for Ecommerce & International SEO

• Understanding SEO and ecommerce
• Working with semantic HTML
• The technical components of ecommerce
• Exploring ecommerce information architecture
• Producing ecommerce content
• Leveraging link building and social media for ecommerce
• Adapting ecommerce websites for international audiences
• Understanding cultural aspects of international SEO
• Optimizing technical content for international audiences
• Building links for an international audience

Module 4 :- Content Writing – Heart of SEO

• What is Content Writing?
• SEO Friendly Content Writing for Website
• Keyword Specific Content Product Description & Review Writing
• Fresh Content
• No Duplication
• No keyword Stuffing
• Keyword Density, Frequency & Prominence
• Google Panda, Penguin & Humming Bird

a) Content Marketing: Blogs

• The benefits of blogging
• Choosing a blogging platform
• Designing a blog
• Working with contributors
• Writing blog posts
• Promoting a blog
• Measuring the performance of a blog

b) Content Marketing: Newsletters, eBooks, Slides & Photos, Social Media

• What’s content marketing?
• Understanding the power of social media as a platform
• What are the four types of content for social media?
• Distributing content on social media
• Measuring success
• Tips for great content marketing with social media

c) Writing Press Releases

• Picking a topic
• Defining your who, what, where, when, and how
• Writing a title
• Writing a quote
• Writing the body copy
• Distributing a press release

d) Writing Ad Copy

• Writing relevant, eye-catching ads
• Defining your goals and metrics for each campaign
• Writing ad copy for different media types
• Understanding your audience
• Using personas in ad copywriting
• Avoiding passive voice
• Including a call to action

Module 7 :- Google & Yahoo Webmasters Tools

• Site Configuration, Geographic Targeting & Setting
  Structuring data
• Health : Crawl Errors, Crawl Stats, Blocked URLs, Fetch as Google, Index Status & Malware.
• Traffic : Search Quires, Link to your site, Internal Links
• Optimization : Sitemaps, Remove Urls, HTML & Content Keywords
• Site Performance: PageSpeed Insights,
• Assignment

Module 8 :- Off Page Optimization

• Basics of Off Page Optimization
• Factors for Off Page Optimization
• Link Building Strategies
• Traffic Building Strategies
• Search Engine Submission
• Directory Submissions
• Article Submissions
• Press Releases
• Yahoo! Answers and SEO
• Social Bookmarking
• Video Submissions
• Classified Posting
• Forums Posting and Signatures
• Search Operators
• Link Wheel
• Hubpages Creation
• Squidoo Lens Creation
• Assignment

Module 9 :- Creating Blog with WordPress & Blogger

• Why blog for business? Picking a platform Design your Blog
• Blogs  Commenting Permalink Generator
• Guest Blogging
• Add a Gadget
• Blog Submissions and Reviews
• RSS Feeds Submissions
• Assignment

Module 10 :- Local Search Google +

• Understanding Google+ Local Search
• Setting up and optimizing Google+ Local
• Getting more reviews for your business
• Optimizing your website for local search
• Google Plus Posts and Photos
• Google Plus Circles and Communities
• Google Hangouts
• Google Plus for Business
• Assignment

Module 11 :- Types of SEO

• White Hat SEO
• Black Hat SEO
• Grey Hat SEO
• What to do if your site has been penalized?

Module 12 :- Reporting and Management Tools (Google Analytics)

• Introduction to Google Analytics & Pyramid Model
• Installing Google Analytics on the Website
• Visitors – Unique visitors, Geographic and language information
• Traffic Sources- Direct, referring, and search traffic
• Site Usage
• Geographic Analysis, & Technical reports
• Content Analysis.
• Pages and Landing Pages.
• Website traffic-Measurement, Goal and Event tracking.
  Analytics Terminology.
• Google Analytics Certification.

Module 13 :- Pay Per Click Marketing (Google AdWords & Bing)

• Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising
• Introduction to Paid Advertising Services
• How Google AdWords & Bing works
• How to set up an effective Google Adwords  & Bing Campaign
• Using professional tools to pick the right keywords for success
• Analysing your market online
• How to write effective Adword Ad copy
• How to set budgets
• How to set up a locally targeted campaign
• Improving your Click Through Rate (CTR)
• Landing pages for success
• Managing Your Campaigns on an ongoing basis
• Advanced Keyword Research
• How to see what the competition is bidding on
• Writing even more compelling ads
• Advanced Campaign Optimization
• Creating Reports
• Automating Report Generation
• A/B Testing
• Why CTR is Important
• Improving CTR
• Regional Targeting
• Keyword Bracketing
• Using the Google Keyword Tool
• Understanding My Client Center  (MCC)
• Assignment

Module 14 :- Google Tag Manager

• Creating an account and container
• Installing containers
• Using built-in tags from Analytics, ClickTale, and other services
• Working with variables
• Firing events with triggers
• Creating versions
• Using custom tags
• Implementing a data layer

Module 15 :- Preparation of Global Certifications.
Google Certification :

• Search Advertising
• Display Advertising
• Google Analytics Individual Qualification (IQ).

BING Certification :

• Microsoft Bing Ads

Module 16 :- SEO & SMO Tools.
Google Certification :

• Check Ranking
• Site Quality Check
• Back link Check
• W3C Validator
• RSS Feedburner
• Duplicate Content Checker
• Keyword density
• Pagerank Checker
• SEO Reports Creation
• Introduction of Onlywire

Module 17 :- Interview Preparation & Project

• Interview Preparation
• Online Business Opportunities.
• Case Studies
• Live Projects.